Arran Events, Advertising and Marketing

It is just crazy. Every time I open my mouth to talk about Internet marketing, it is like I am speaking a foreign language to my audience. My local audience that is.

Here in my country of Jamaica, the average person does not even know how to send an email. Ezines, search engines, optimization and the like are non-existent to the ordinary man on the street.

Some people even look at me as a genius for knowing how to create, design and market a website. What they don’t realize is that the whole process is not as complex as they might think. Anyone of them can learn to do the same thing as long as they apply themselves to the situation.

At one time, I did not even know how to turn on a computer. The very first time I saw what HTML looked like I was stunned. How could I learn to do that was the question on my mind because it look like something only geeks could do.

But I was wrong. Most persons working online are plain ordinary people. They just saw an opportunity and decided to go after it. And that could be anyone even you.

Since being online, I have learnt and done things that even surprise me. Building a website, optimization, marketing, writing articles and ezine publishing were totally unknown to me. But I realized that in order to make it one day, I would have to learn as much as possible.

And what many people don’t realize is that it does not have to cost you a ton of money. Most of my knowledge has been garnered from doing lots of research and reading. There are countless free resources available online that you can use to build up your knowledge base. The best part about it is that it costs you nothing but some of your time.

Each day I tell people about the Internet and the wonderful opportunities it presents to the ordinary man. What I am not going to tell them is that it is an easy road. Building a business online or offline is similar and does require the necessary attributes to become successful.

Look at me. I have done Internet marketing for several years without a computer, credit card and the bare essentials. But that is not going to stop me from trying. And neither should you.

Copyright © Nicholas Dixon

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Nicholas Dixon is a Jamaican webmaster, writer and affiliate
marketer. Find out
how you too can create an online income with our
list of highly recommended
programs by visiting
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Tags: business, Marketing, offline marketing, sales

We all question our ability at times. Uncertainty plagues us. It is even more intense if the ability we are questioning relates to something we have never tried or not succeeded at in the past.

Set backs are common, but we rarely welcome them. We are inclined to respond negatively to adversity. It may be time to revisit that reflexive response.

I had an experience recently that caused me to reconsider whether a negative response to adversity is always justified when I was confronted with a life-threatening situation.

It was mid-morning on a warm and pleasant Saturday. I was in the midst of my first skydive of the day. It was my 2,123th jump since having taken up the sport fifteen years ago.

After about one minute of freefall and 5,000 above the ground, I parted ways with my fellow jumpers to get far enough away from them to open my parachute safely. I initiated opening around 3,000 feet above the earth.

My parachute opened with some twists in the lines between the parachute and me. This is not that uncommon. What was different this time was that I was not able to clear the twists.

The twists in the lines caused my parachute to take on an asymmetrical shape. Receiving asymmetrical inputs, the canopy did what it is designed to do and initiated a turn — that’s how it’s steered. The problem occurred when the turn quickly became a rapid, diving downward spiral that was spinning me a full 360 degrees about once every second. This was a problem.

I looked up to assess my canopy and saw something I don’t often see – the horizon clearly visible ABOVE the trailing edge of my canopy. This meant my canopy and I were now on roughly the same horizontal plane. In that I could see the horizon behind it, I was actually above my parachute and it was leading our fast spinning parade rapidly towards mother earth.

My first need was to acknowledge that I was not going to be able to solve this problem. This is not as easy as it seems. Having successfully completed over 2,100 jumps without having to resort to my second parachute, it was hard for me to believe I had really encountered a problem I could not solve. I had a natural inclination to assume I could fix this problem as I had all those in the past.

Sound familiar? It’s always easy to lapse into denial when confronted with a problem. Until we acknowledge the problem and our possible inability to solve it – or to use the methods we have used in the past – we don’t have a chance of making things better.

Fortunately, the urgency of this situation caused my hard-headed nature to yield much quicker than usual. That decision probably took a second or two.

The next step, having accepted the need to follow a different course than in the past, was to determine the course. Fortunately fifteen years of training and practice before every day of jumping took hold.

I looked straight down at the two handles on either side of my chest – one to release me from my malfunctioning canopy and one for deploying my reserve parachute – and realized I needed to quickly get them in my hands. I could not help but notice when I made eye contact with them, as had been ingrained in me during my First Jump Course way back in 1988, that by now the rapid spins had turned me back to earth and there beyond my toes was once again the horizon. This was bad!

Time was of the essence at this point not only because I was now rapidly progressing toward the horse pasture below me, but also because the centrifugal force I was starting to experience would soon make it impossible to get my hands to those two handles.

With my hands now securely on the handles, I was confronted with a bothersome question, “Now, which one goes first.” The wrong order could cause my reserve parachute to deploy into my spinning main parachute which would result in an incurable entanglement.

Fortunately, ingrained training once again took over and I pulled them in the right order. First the handle on the right side which released me from my spinning main parachute followed by the handle on the left side to deploy my reserve parachute.

This brought on a wonderful experience. My malfunctioning black, teal and magenta canopy was replaced with a bright, yellow never before used reserve parachute. What a lovely sight! And all this by 1,700 feet – plenty of time to spare.

Many years ago, I read a book about the challenges and responsibilities of Secret Service agents. One of the sad aspects of that profession is that agents who never have the chance to validate their years of training by responding to a threat sometimes struggle severely in retirement. They are faced with not knowing – with certainty – how they would respond when faced with the paramount challenge their career can deliver. For this reason, agents who have faced such a challenge successfully are admired within the culture of the Service.

That Saturday morning, I had the privilege of facing a similar, life-threatening and I now realize life-defining challenge. I faced what Secret Service agents call “the dragon.”

For all of us the greater dragon is not the external threat, whether it be an assassin’s bullet, the unforgiving and fast approaching earth or another challenge. The real dragon is the self-doubt we carry within us.

For those few splendid moments after landing safely, I was able to put my foot firmly on the neck of the dragon … and it felt great.

Keep this in mind the next time you are confronted with adversity. On the far side of the experiences the adversity presents, there could be a valuble gift – a renewed confidence and certainty.

(c) 2004, Jim McCormick. All rights in all media reserved.

About The Author

Jim McCormick is an MBA, former corporate Chief Operating Officer, three time skydiving World Record holder and was a member of an international expedition that skydived to the North Pole. More information is available at http://www.TakeRisks.com and 970.577.8700.

Jim@TakeRisks.com

Tags: adversity, change, inspiration, motivation, risk taking

If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn’t see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the “skeleton” of your Web site?

Do you realize that knowing this little tidbit of information and doing something about it can make a huge difference in your search engine rankings and, ultimately, the success of your online business?

One very important thing that you need to remember is: the search engines like simplicity. The simpler your Web site is, the easier it is for the engine to determine what your Web site is about. And, if the search engine can determine exactly what your Web site is about, you have a better chance at top rankings under the keyword phrases that are important for your online business.

Let’s look at this concept in action with a page I recently created for one of my online businesses: Search Engine Workshops.

http://www.searchengineworkshops.com/articles/search-engine-seminars.html

As you can see, it’s a very plain, simple page that was not created to be the “main” or “home” page of a Web site. Rather, it was created to pull in traffic through the keyword phrase, “search engine seminars.”

What I really want you to see is the source code of the page. So, when viewing the page, click on View on the top menu bar, then Source or Source Code.

The most important part of a Web page is what appears at the very top of the page. Why? Because a search engine starts at the top of the page and begins moving down as it indexes.

So, what appears in the section of your Web page is very important, because the section is at the top of the page.

Let’s look at the section of the source code:

Search Engine Seminars–your path to success on the Web!

There are only three tags in the section of this Web page: the title tag, the keyword META tag, and the description META tag. Because the title tag is in the section, and because of the importance that most engines place on the tag, it is considered one of the most important tags on your page, so it should always be the first tag in the section.

Notice that in the title and keyword META tag, the important keyword phrase (search engine seminars) appears as the first words in the tag. In the description META tag, the keyword phrase is still toward the beginning of the tag, as opposed to the end.

In other words, where you place your keyword phrase in the tags and content of your page is important. If you place your keyword phrase toward the beginning of all of your important tags and toward the beginning of the contents, you’re “proving” to the engines that the page is really about that particular topic.

I’ve mentioned one reason why the title tag is important, but there’s another reason too. The title tag is important because it almost always appears as the title of the site in the search engine results. Your description META tag may appear in the search engine results as well and is considered important by the some of the engines. So, when you create your title and description tags, remember two things: put your keyword phrase toward the beginning of the tags, and make the tags captivating and designed to pull in traffic.

Think of it this way. If your site is #10 in the search engine rankings, but if the sites above yours haven’t gone to the trouble to create appealing titles and descriptions, a search engine user may skip over those sites to visit yours.

Now, let’s go back to the source code. Look for this tag, which isn’t far from the tag:

This is the image, or graphics, tag for the Search Engine Workshops banner that appears at the very top of the page. Notice that the engine doesn’t “see” the graphic itself. It sees the name of the graphic (banner3.jpg), and it sees the ALT text that describes the image. It sees the width and height of the graphic. But, it doesn’t see the graphic itself. So, the engine doesn’t know that the graphic says, “Search Engine Workshops.”

Next, look for this tag, which directly follows the image tag:

Search Engine Seminars

An tag is a heading tag, and heading tags are very important to a Web page. Try to put a heading tag at the very top of your page, if at all possible, and use your important keyword phrase in that heading tag. When you look back at my actual Web page, do you see the words “Search Engine Seminars” right under the graphic? That’s the heading tag.

Now, look for this tag in the source code:

Is your Web site achieving the success that. . .

This is where the contents of the Web page begin. Look on the actual Web page and find the text: “Is your Web site achieving the success that . . .” Notice that the keyword phrase (search engine seminars) appears in the first paragraph.

In other words, with all of these tags and the placement of our keyword phrase in the page’s contents, we’re proving to the engines that the page is really about “search engine seminars.”

So, let’s visit your site on the Web. View the source code. What’s in the section? Are your title and description tags using the keyword phrase that’s important for that particular page? Are your title and description tags captivating and designed to pull in traffic? Each page of your site should have different title and description tags, and those tags should be based on the focus of that page – what that page is really about: in other words, its keyword phrase.

How many graphics do you have before the actual contents of your site? If you have a lot of graphics, navigation bars, or buttons before the contents of your page, the engine has to sort through all of that source code before it gets to the actual keyword- containing content.

Does your page contain lengthy JavaScript or other code that pushes the important contents toward the bottom of the page? If so, it could be hindering your chances at top rankings.

Are you using a heading tag that contains your important keyword phrase toward the very top of your page? Is your keyword phrase used in the first paragraph of the page? Is it used in several places throughout the page?

Look back at my page. Notice that the keyword phrase, search engine seminars, is used as link text to describe several links. Are you using your keyword phrase to describe links that are leaving the page? If not, try to do so.

Study your own site carefully, and apply these guidelines to your pages.

Doing whatever you can to push your important keyword phrase toward the top of the page and toward the beginning of your tags is the first step toward having a successful Web site that’s ranked in the top of the search engine rankings.

About The Author

Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing (http://www.academywebspecialists.com) training programs. Visit the Academy’s training site to learn more (http://www.onlinewebtraining.com). She also teaches 3-day hands-on search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).

Copyright 2002 Robin Nobles. All rights reserved.

RobinN@acws.com

Tags: keyword, search engine optimization, search engine placement, search engine ranking, seo, spidering