Arran Events, Advertising and Marketing

Have you ever considered why people buy from you or your company? Do you know why your customers and prospects choose you over your competition? Surely you have some theories or ideas as to why this is right? Is your marketing good enough or do you wish it were better? Are you able to sell to your target market and develop the leads you need?

Can you honestly say that your marketing is indeed as good as it gets? How can you say that? Have you been tracking the results? Are you sure of what you are looking at? Have you surveyed your customers to insure they are also indeed coming to buy your products or services for the same reason that you think that they are? Have you monitored your sales figures against your marketing costs?

If you are delivering a strong, simple and powerful message to your target market and potential customers then in fact you are correctly marketing your product or service. If people come in and buy from you they believe in that message or they have come to learn that you do what you say you are going to do and fulfill their expectations or exceed them. If you find more and more folks coming due to word-of-mouth advertising this is a tribute to your customer services and value of your products of your target market. You see this is why people buy from you and perhaps you will consider this in 2006.

Lance Winslow

Tags: Selling and Marketing Concepts, Why do people buy from you

As small businesses we have an opportunity and an obligation to help keep our communities strong. As small business people we have an awesome distribution system, reaching hundreds of people every day who come into our stores. If we are a mobile service business we see hundreds per day on our route. If you volunteer to deliver flyers to all your customers for an upcoming club event, you can develop incredible rapport with these groups. The word of mouth referrals will be great. Consider the fact that these service clubs contain the grass roots movers and shakers of the town. You can put up flyers for events on your counters or post a flyer in the window, this does tremendous advertising for positive events.

Many times these clubs need volunteers. The bigger the club, the easier it is to do large projects. By volunteering, you help the club with strength and in achieving their goals. When working with clubs and community groups, you will notice that many people will volunteer and not follow through. This creates very negative feelings in the minds of other members, so remember to follow through.

Not everyone is able to remember names well, but it is imperative for you to learn everyone’s name that you meet in a service club. They will no doubt mention you or praise you in their conversations. People will approach you and say “Oh, you know Fred Wilson, don’t you?” “Ah, ah, ah, I don’t know” you say. Wrong answer. You should have remembered their name. You should keep a Data Bases Of Service Clubs and names in a Microsoft Excel file called Service Clubs Data Base. This database should contain a list of all the service clubs in your area and surrounding cities. Use this information to coordinate community projects and to help open communications with other groups.

This is yet another opportunity to spread your name through the network of community groups and the multitude of members involved. By being involved with these groups, you can be part of everything that makes your town what it is. You will be a positive element. You will be part of the solution not the problem. Think about it.

Lance Winslow

Tags: community based marketing, small business

LED’s are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED’s) as the display technology. They offer bright displays that can be eye catching in right environment.

LED displays are a vital part of how companies today are keeping in touch with their customers and employees. Whether you are advertising your latest special to an audience of drive-by commuters, or informing plant personnel about production goals – an LED display is the most effective way to communicate your message.

LED signs offer brilliant, animate movement attracting potential customers to your message, while giving you the flexibility to update your message as often as you need.

Moving text, graphics, and animation capture the attention of the bystander in a dynamic way. Whether for advertising or communication, your message is more noticeable, more interesting and more likely to be remembered. And your message can be updated frequently and easily to keep your communications current and exciting.

LED moving message displays are ideal for creating high visibility across the globe. A pioneer in the world of electronic signs Jayex Technology Limited manufactures LED moving message displays as a specialized equipment amongst the wide range of displays available in the store. It has many features. Current technology highlights alarm setting, password protection; built in time sequence, auto setting of different moving styles etc.

These displays are easy to install and operate. Message can be input by infrared remote keypad or PC. This makes it very easy to use. There are many methods for displaying message like cyclic, scroll up, scroll down, open to centre, open from right, open from left, or any other customer defined type. Jayex Technology is the best choice when you want to customize your message and look of the displays with the feature of battery backup system.

LED moving message displays comes with removable table stand. These are used both of indoor and outdoor displays for each comes with different mounting options. These come with different programmable display speed and pre defined graph for easy to recall. Here different Buzz sound can be added anywhere within the message for different alert indication.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

jayex.co.uk

Tags: led message moving, led message moving sign, led moving sign