Arran Events, Advertising and Marketing

Al Queda is an interesting group and they operate similar to an Multi-Level-Marketing company and even use the same types of lies to sign up their down line Jihad followers and the tales of such must be tall indeed for someone to agree to blow themselves up in the name of Allah or any religious doctrine for that matter.

So the best way to beat Al Queda is to destroy their networks from within. The best way to do this is thru attempting to discredit their plan and tell of all the reasons it will not work or be successful in the end. We must also increase their attrition rate and cause people to quit their movement.

Other tactics to stopping MLM or Multilevel Marketing Companies is to take away their support structures. Do not allow the Al Queda members to get involved in large get togethers to gain synergy support. If they do of course take them all out at once.

Another way to stop MLM companies is to take away the up line motivation support structures. Also causing fear in the minds of those who might sign up makes sense. Fear of loss is the best fear. Consider the negative motivators of mankind; Fear of lack of respect from the rest of the population, fear of loss of life (don’t kid yourself they do not want to die unless they have too), fear of never achieving anything or losing all that they have (if indeed they have anything at all now).

If we use all of these techniques to defeat Al Queda including on hunting down their main leaders, we will be well on our way of winning the war on International Terrorism, Consider this in 2006.

Lance Winslow

Tags: Marketing the War on Terror, MLM, Multi Level Marketing Companies, Operate Like Al Queda

To maintain the consistency and image of a franchising system, even a mobile-based franchise, each franchisee must maintain standards of signage. This issue will be addressed generally in the confidential operations manual set forth by the franchisor. However, I found it necessary in my franchising companies to go one step further, I inserted a clause into our franchise agreements stating such. Below please find a clause I inserted into each and every one of our franchisees franchise agreements;

3.22 Signage

Franchisee must maintain and display standard signs on Franchisee’s car wash truck/unit(s) in accordance with the specifications established by Franchisor and outlined in the Confidential Operations Manual.

All signs on the car wash truck or trailer unit must conform to our sign criteria as to type, color, size, design and location. All signs must be approved in writing by Franchisor prior to installation or display if they do not conform to the Confidential Operations Manual.

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All franchising companies must address the signage issue. In location based franchisees such as retail outlets it is a much more serious issue, but all too often simplistic home based or mobile franchise companies do not address this matter properly. I would recommend that you seek the professional legal counsel of a franchising attorney who is knowledgeable inexperienced so that you might address this issue properly if you run a franchising company. Consider this in 2006.

Lance Winslow

Tags: Franchise Agreements, Home Based Franchising Companies, Mobile, Signage Clauses

What is a superstar company? You probably have seen them in places like trade magazines and the like, but mostly they operate under the radar and cannot be easily seen by the untrained eye. I am a student of what makes an service contractor an icon or superstar in their market.

In my travels and in the course of my work, I have been fortunate enough to see and learn from many of these companies that truly march to the “best practices” beat. The bottom line is that they walk the walk and make above average double digit profits to boot. The biggest common denominator to the “superstar’s” is that they all enjoy a great freedom, both financially and figuratively, while still running their businesses with great profitably. At any rate, here is secret #1

Have you ever wondered why some contractors have all the customers they could ever want, while others struggle to get new and existing customers to do business with them? This question holds the key to secret #1 of superstar companies.

A superstar company realizes that the primary business objective, is to market and promote the company before all else. Superstar companies realize that without clients no revenues are generated. Therefore, this means that the marketing and sales sides of the business are a higher priority than the operational side of the business. This is especially true, since the marketing side of the business actually drives the quality of the company to operate better.

How could this be? Let’s face it, marketing just boils down to the company promising to potential customers that they operate better and can be trusted for a higher quality, faster delivery or better service than the competition. Well, if the marketing side of the company stops making these “higher quality” promises to their clients the operation side stops trying to improve the quality, speed and service because there has been no urgency set by the marketing department.

Think of it this way. Most of us will be sure to get things done when given a deadline. The marketing promises that your company makes and the uniqueness of those promises is what serves as this deadline. The operation side, thus being notified of such promises goes into, “How are we going to do that?” mode. Then the creativity of your operation team will flourish and supply the answers to get better and deliver the improvements promised.

Do you want to be a “superstar” company? Just ask yourself, “How much time and priority do I place on marketing, promoting and selling in my company. If you find yourself bogged down by operational “emergencies” for most of your day, then you need to delegate those operational solutions to someone else in the company and get back to the marketing, promoting and sales side of your business.

Joe Crisara is the CEO of www.contractorselling.com and author of the Contractor Selling.Com weekly Sales Tip E-Zine. You can sign up for Joe’s E-Zine FREE by going to their website at www.contractorselling.com Joe can be reached at Joe@bigtimebusiness.com or by calling him toll free at 877-764-6304. You may reprint this article as long as this tag line stays in tact.

Tags: contractor, electrician, hvac, plumbing, sales, Selling, service business.business, small business