Arran Events, Advertising and Marketing

The Past, Present and Future of Realtor Marketing

admin — Wed, 11 Nov 2009 13:31:34 +0000

I am not sure about anything in Realtor marketing before the 70's but I have been thinking over the last couple of days about what has been, and what is, and what will be in the future for Realtor marketing. This will probably be a multi part post as I am not sure exactly how long I will be able...

How A Deliberate Mistake Can Create Massive New Business

admin — Sun, 08 Nov 2009 11:38:15 +0000

Want a fast way to get customers? Do you want people to really pay attention to your ads and read them all the way through? Here is a tried and true ploy that has earned its tried and true status because it works.

Put an ad in your local newspaper with a headline like this: "There's a Spe...

Are Your Signs Sufficient for Your Business

admin — Thu, 05 Nov 2009 07:24:25 +0000

After 15 years in the sign business, I can usually tell which new business will fail within minutes of meeting with the client. I can tell when I hear what percentage of their total budget has been set aside for signage. I can also tell when they show me that they have more interest in getting a ...

7 Tips for Testing Your Sales and Marketing

admin — Mon, 02 Nov 2009 10:35:06 +0000

One marketing technique may work wonders for someone, but that doesn't guarantee that it'll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial to increasing your profits.

1. Try u...

Planning Your Party How Organization can Prevent Disasters

admin — Fri, 30 Oct 2009 12:23:23 +0000

Most good event planners are a bit on the anal side. That is because "the devil" really is in the details.

And if the details are not well managed, it is very easy for all kinds of problems to occur.

A good example occurred just this week.

I received a call from a client this ...

What The Hell Was That All About #1

admin — Tue, 27 Oct 2009 09:14:32 +0000

I watch a lot of stuff on Television in India, particularly the ads that make me think. Now hold on. I don't mean that in a good way but the fact that they bring the thought, "What the hell was that all about?" speeding in to my head.

You know the stuff that makes you wonder what ...

How Political Advertising Relates to Your Small Business Advertising

admin — Sat, 24 Oct 2009 07:14:10 +0000

Elections are a great chance for small business owners like you to see how advertising works in a rather short time frame. With three weeks to go before elections here across the USA, you have the opportunity to observe local and state political races.

Consider the candidate "the product"...

Marketing Management and the EU

admin — Wed, 21 Oct 2009 08:20:24 +0000

Many of the marketing texts argue that marketing is a logical process with a natural structure which can be viewed primarily as a method of: understanding the marketing environment; using the marketing mix; developing a marketing plan based upon the use of the mix; implementing a plan through a s...

How to Write Results-Oriented Web Pages, Sales Letters, Ads, and Flyers

admin — Sun, 18 Oct 2009 12:33:17 +0000

First, the bad news: There are dozens of ways you can go wrong in writing and designing (what you hope will be) an effective sales letter, web sales page, promotional flyer or ad.

Now the good news: The learning curve for getting it right is relatively short. Here are some key guidelines an...

Effective Small Business Marketing for Beginners

admin — Thu, 15 Oct 2009 08:32:06 +0000

Effective small business marketing is the lifeblood of any small business. An unsettling high percentage of small businesses fold within the first year of operation with most of the first year survivors closing shop by the end of the third year.

One of the major reasons that small businesse...

Moving Message Board

admin — Mon, 12 Oct 2009 10:08:24 +0000

Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as m...

How to Write a Press Release

admin — Fri, 09 Oct 2009 07:13:25 +0000

When faced with the prospect of writing a press release, most writers (even the most well-seasoned) would cringe at the thought. The idea of a press release sounds difficult, but it is not.

A press release is actually a simple form. Once you're used to them it is easier still to create the...

How to Turn a Marketing Calendar into Marketing Success!

admin — Tue, 06 Oct 2009 10:32:13 +0000

Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who has the time?

Creating a marketing calendar is the only way to make sure you stick to your plans. Take it seriously - don't forward today's marketing ...

How To Write A Press Release The Seven Deadly Sins And How To Avoid Them

admin — Sat, 03 Oct 2009 10:42:10 +0000

How to write a press release that generates free publicity is a great skill to have.

This analysis, of the seven deadly sins of how to write a press release and how to avoid them, contains press release sample writing and a how to write a press release sample.

Learn how to write a goo...

Targeted Pop Advertising Drives Traffic, Increases Sales

admin — Wed, 30 Sep 2009 12:14:16 +0000

In order to generate online sales, your business must increase Web traffic and - more importantly - drive targeted visitors to your site. A highly successful method of doing so is targeted pop advertising, also referred to as targeted pop under ads.

With the right Internet marketing a...